Marketing on Social Media for Authors 101

With the vast amount of social media networks for businesses to select from, how do you narrow it down to the ones that are perfect for your needs?  Having thousands at your fingertip to sift thru can become a daunting task!

To streamline the process, ask yourself the Who? What? Where? How?

  • Who are your customers?
  • What are their needs and desires?
  • Where do they live?
  • Do they read your genre?
  • How much time do you commit to managing social media?
  • How do you search for a ’niche’ network?
  • How do you monitor and protect your online image?
  • Are you sociable on the networks?
  • How do you promote your book without spamming?

Who are your customers? 

There are literally thousands of social media networks.  To decide which direction to expose your book, it is important to know your buyers. Let’s get it straight… EVERYONE is NOT your customer. Though it would be nice to claim them all, it is impossible to be all things to all people. So, it is best to know and understand your target market.  Knowing your market will not only save you time but money as well.

How do I know what networks to promote on and which to be sociable?

One thing authors must know is that we are entertainers too. Our readers want to get to know us personally as they would a movie star or singer. When it is time to be sociable speak to your followers. Let them know you have a personality. Ask them questions and comment on some of the things they are doing. Let them know your weekend plans or what you just did with your family. In the end we are human and our readers want to know the humans behind the books they read.

In addition space out your promotional posts. Post trivia on your books, give your followers excerpts of your upcoming releases. Offer contest and giveaways. These are simply marketing techniques you can use on social media.

How much time do you commit to managing social media?

You should be managing your networks on a daily bases. If you must plan out your posts and schedule your posts. Monday can be a conversational posts, Tuesday a marketing posts, Wednesday can be to post in multiple readers groups, Thursday can be a post on your book,and leading into the weekend give your readers something to interact with the most as they will have more time on their hands. The most active social media day is Thursdays. Studies have shown that many people are on their networks on this day the most. Its more in the middle of the week away from the Monday back to work blues and the Friday leading into freedom weekend outings.

4 MUST Have Social Tools: 

  • Hootsuite:  a social media management system for businesses to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.
  • NutshellMail: takes copies of all your latest updates in your social networking accounts and places them in a snapshot email; updates are sent to your primary email address on your schedule.
  • Crowdbooster: offers social media analytics with suggestions and tools to help you improve your online presence.
  • Zite: a free personalized magazine that automatically learns what you like and gets smarter every time you use it; tracks your data to help personalize your magazine and the magazines of others.

How do you search for a ’niche’ network?

While it’s beneficial to be on major social media networks such as Facebook, Twitter and LinkedIn, it is equally important to connect to industry related networks.  To find those related to your industry, simply search using key words such as ‘social networks for ‘…’

An Example of 4 ‘Niche’ Networks:  

How do you monitor and protect your online image?

Do you know what people are saying about you or your brand?  Negative comments can destroy your credibility.  Google alerts will monitor you and your business name.  Once you sign up, you will receive alerts when your name or brand is mentioned.

Networks to have:







Google Hangout



By using this process, will enable you to select the appropriate social networks for your business; thus, allowing you to reap full benefits of growing your virtual presence.




  1. Great article, Tamika. Full of helpful hints. Just what I needed. Very informative. Thx

  2. Reblogged this on Authoress Tramaine Green and commented:
    Authors, take the advice from a well seasoned author and CEO of her own business. She’s my role model. 🙂

  3. Tory Butler says:

    Great article. I love points about who are your customers and how to network and which social media site to use for networking. It may sound like common sense to some but your article can definetly help the other half that don’t understand how to network and how to pick out “who should I target?” *thumbs up*

  4. Tory Butler says:

    Great article

    Sent from my iPhone

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